The institution chose to use this style as the animation shows the artists playful side and this is clearly highlighted as the video revolves around the theme of sweets. The theme reflects the film ‘Charlie and the chocolate factory’, where the artist lives in a world made out of sweets. This creates a sense of awe around the artist and this is evident when she is floating on a cloud made out of candyfloss. Assuming her audience were teenagers, it impacts them as everything the audience see, is a kid’s fantasy and it allows them to escape into the artist’s world.
Subverting genre - http://www.youtube.com/watch?v=1d7as4SHqnA
The institution uses this style to set the artist apart from all the popular rappers in the music business. Typically a rappers music video consists of many girls, fast cars and showcasing their glamorous lifestyle. In this video the artist subverts by using humour instead, by doing this he entertains his audience and shows that there is a fun side to a rapper, rather than the serious side the audience are always shown.
Intersexuality - ?
Narrative - http://www.youtube.com/watch?v=AWpsOqh8q0M
The institution chose to use this style as the artist is a person who has experienced many things and all her videos are known to use the convention of a narrative. This video is about the artist playing the male role and highlighting how males have the tendency to neglect their partner and cheat on them. The artist’s audience is mostly females as Beyoncé is a powerful role model that has achieved so much in her career. However this video I believe appeals more to males as the artist is seeing the world through a male’s perspective, therefore showing how she understands them.
The institution chose to use this style as the artist is a person who has experienced many things and all her videos are known to use the convention of a narrative. This video is about the artist playing the male role and highlighting how males have the tendency to neglect their partner and cheat on them. The artist’s audience is mostly females as Beyoncé is a powerful role model that has achieved so much in her career. However this video I believe appeals more to males as the artist is seeing the world through a male’s perspective, therefore showing how she understands them.
Interpretive - http://www.youtube.com/watch?v=kfVsfOSbJY0
The institution chose to use this style as the artist is a teenager just having fun with her friends, which is typical of teenagers of this generation, hence appealing to them. Everything we see visually is matched up with what we hear, by doing this is emphasises the artists daily life, highlighting that she is a normal everyday person just living her life.
The institution chose to use this style as the artist is a teenager just having fun with her friends, which is typical of teenagers of this generation, hence appealing to them. Everything we see visually is matched up with what we hear, by doing this is emphasises the artists daily life, highlighting that she is a normal everyday person just living her life.
Surrealism/Abstract - http://www.youtube.com/watch?v=qrO4YZeyl0I
The institution chose to use this style as the artist is known to be crazy, and this representation is highlighted in this video as the lyrics do not make any sense. This is clear when she walks around with abnormal heels and a cage around her head. This style of video reflects her personality. This appeals to her audience as there is always something to look forward to and her audience wait with anticipation with what she will do next.
Impressionist - http://www.youtube.com/watch?v=JF8BRvqGCNs
The institution chose this style as they want to represent the artist as simple compared to her other wild videos. The lyrics are very emotional therefore by having her sitting in a bath throughout the whole video shows how she is stripping her exterior to the audience and showing them her true self. Even though the lyrics don’t match what we see visually, the emotion is carried across. This impacts the audience and shows them how down to earth she is.
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